Sarah Omolewu is the award-winning pioneer of significant advancements in entertainment marketing in the MENA region.  Her work in redefining the regional entertainment landscape earned her a spot on CEO Middle East magazine’s “50 Most Influential Women in the Arab World” and recognition among the “Top 100 most influential people in the UAE” for three consecutive years.

Sarah is renowned for having delivered several GCC firsts in the space. Featuring the iconic Will Smith, she notably spearheaded the launch of "Suicide Squad," marking a historic moment as the region's inaugural privately organized blockbuster movie premiere. In addition, she orchestrated the Kobe Bryant Health and Fitness Weekend UAE, a pivotal event that marked the region's introduction to NBA athlete spectacles. She also created the first series of celebrity pop-up stores in the UAE, including House of Harlow with Nicole Richie and G by Guiliana Rancic.